Power Service® offers a best-in-class family of diesel additives. The Power Service team challenged Studio PKG to improve the brand look and consumer ease of use for their diesel additive family. The results were award-winning, resulting in AAPEX awards for both innovation and the environmental impact their improved packaging solutions provided.

The Objective – Optimize Product Performance
Power Service wanted to improve the brand look, performance, and ease-of-use of their product line. A major concern they wanted to address was spillage, a common issue when using conventional packaging with capless gas tanks.

Our Approach – Identify Consumer’s Needs
Following market research and robust product testing, Studio PKG identified an opportunity for improved performance and developed a dual-handle system for the 128oz. product, which significantly improved the customer pouring experience. The team also developed a new 12oz. long-neck product designed to work with capless gas tanks, eliminating the need for funnels.