Webpackaging logo

Altium Identifies Consumers Needs: Trusource®

  • Altium Packaging
Eating, Drinking, Food, Dry Powders, Health, Nutraceuticals, Sport Nutrition, Premium, Tubs, Plastic

Trusource offers a variety of protein products designed to meet athlete’s individual needs. Trusource collaborated with Studio PKG to create a custom square container for their premium supplements, a bold departure from the industry-standard round tubs. The result was innovative packaging optimized for customer comfort and shipping performance, which delivered significant cost-savings.

The Objective – Optimize Product Performance
Trusource originally came to Studio PKG just seeking to optimize their products for shipping. Through empathetic user-testing the Studio PKG team uncovered a consumer need for improved ergonomics, expanding the project scope.

Our Approach – Identify Consumers Needs
By conducting user-testing and understanding consumer needs, Studio PKG’s designers and engineers crafted an improved grip that is more inclusive for a range of hand sizes. The team was able to develop a packaging solution that both optimized shipping and enhanced the premium perception of the product.

See also

Liquid Manufacturing Solutions – A Refreshed Look to Evoke Joy®

Joy® has been a household name in dishwashing liquid detergent since 1949. Liquid Manufacturing Solutions (LMS) approached Studio PKG with minor adjustments planned across three bottle sizes from 11oz to 90oz. Recognizing brand disconnects, the Studio PKG team encouraged LMS to revamp the bottles’ visual language to align with the Joy Brand. The outcome is a cohesive line of bottles, preserving a unified family appearance and effectively conveying the joyful essence of the product’s branding.

Altium Network In The U.S. And Canada: Your Market. Our Solutions

Does your product packaging stand out? Altium can help you choose packaging that works best for your product and your customers, whether it’s stock bottles or custom designs. Altium Packaging customers receive personalized assistance with the dependability, flexibility, and creativity our unique organization is known for through our network of more than 70 plants in the U.S. and Canada, 100 years of innovation, high-quality customer service, and nearly 4,000 dedicated employees.

  • Company News
  • English
  • Modified 15 Mar 2024
  • Hits 383