Seventh Generation® needed a product line redesign that reflected their brand’s commitment to sustainability, distinguished their packaging from competitors, and had a fresh, modern look.
Seventh Generation® leveraged CCC’s Studio PKGTMengineering, design, and testing expertise to create a new line of bottles that incorporated large quantities of Envision Plastics’ post-consumer resin (PCR).
The result was a family of bottles with a brand-specific look and feel, high content PCR and bio resin usage, and the added benefit of increased sustainability through reduced bottle weight. All of this was accomplished while maintaining, and in some cases, improving performance standards.
CCC’s work with Seventh Generation® produced a variety of innovation solutions, including a 100-ounce laundry bottle made of 100% PCR and bio resin. To align with Seventh Generation’s®brand identity, CCC worked to ensure the majority of their bottle offerings contain over 80% PCR.
Dura-Lite family of bottles
Customers have become so accustomed to the dairy square, a versatile bottle used for both dairy and water packaging, because it hasn’t changed much in the past 20 years. CCC’s innovative designers at Studio PKG took it upon themselves to challenge the status quo and have developed the Dura-Lite family of bottles.
Caseless For Dura-Lite
Several customers approached CCC to produce a stackable case less dairy square that would integrate with a tray system, as they found it to be well-suited to their stores’ needs. CCC’s Dura-Lite dairy gallon was designed to have a greater top load strength despite having less gram weight than traditional packaging.
- Marco Borruso
- Company News
- Created 30 Apr 2019
- Modified 07 May 2019
- Hits 352