Organic Valley® collaborated with CCC to produce a 64-ounce bottle that would relaunch their brand from traditional cartons into an HDPE container. Organic Valley® asked that the new bottles maintained the branding and messaging space cartons provided on grocery store shelves.
CCC’s Studio PKGTM designers and engineers worked with Organic Valley® to ensure that the bottle being produced met their aesthetic and fill line requirements. The collaboration led to multiple versions of the design before a final bottle was selected for testing. As labeling and visual appeal were important aspects of this project, multiple types and applications were trialed until a solution was discovered.
The collaborative work between Studio PKGTM and Organic Valley® paid off with a unique 64-ounce HDPE bottle that maximized branding and messaging space and offered consumers an easy to grip bottle. This impactful new packaging featured a full shrink sleeve that made the bottle pop off the shelf and distinguished the brand among the sea of competitor’s cartons.
Similar packaging is now available in 16, 18, 32, 52, and 59 ounces, as well as other popular sizes.
Dura-Lite family of bottles
Customers have become so accustomed to the dairy square, a versatile bottle used for both dairy and water packaging, because it hasn’t changed much in the past 20 years. CCC’s innovative designers at Studio PKG took it upon themselves to challenge the status quo and have developed the Dura-Lite family of bottles.
Caseless For Dura-Lite
Several customers approached CCC to produce a stackable case less dairy square that would integrate with a tray system, as they found it to be well-suited to their stores’ needs. CCC’s Dura-Lite dairy gallon was designed to have a greater top load strength despite having less gram weight than traditional packaging.
- Marco Borruso
- Company News
- Created 30 Apr 2019
- Modified 07 May 2019
- Hits 151